Schoolbooks.ie
Schoolbooks joined the SPACE programme to try and break through a glass ceiling of revenue and profit.
With a captive market, but lots of competition, how would we increase the customer base and drive profitable sales?
Brief
Schoolbooks are a well-established brand but revenue had plateaued in the face of existing and emerging competitors all vying for a limited amount of business.
Process
A full re-structure of paid activity and more organic visibility for a broader suite of key terms was an obvious place to start.
Less obvious was the Value Proposition – why would a customer use Schoolbooks over one of the many other options available?
In-depth research and competitor analysis identified a clear advantage in the market – this was incorporated into all activity both online and offline.
Result
The strategic overhaul for Schoolbooks led to a revitalisation of the brand in a highly competitive market and a breakthrough in it’s revenue plateau.
The pivot not only reinforced the brand’s market position but also attracted new customer segments, propelling Schoolbooks ahead of its competitors and reigniting its growth trajectory in a saturated market.
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Consultation
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