How it works

Our program uses advanced internet marketing services to target shoppers at each stage of the conversion funnel. SPACE builds an intelligent connection between revenue and users, driving continuous progress and sales.

To see how the program could deliver stellar growth for your store, please review the below.

Awareness (tofu)

As shoppers begin their journey, SPACE attracts them to your brand. We introduce your value proposition, demonstrate your product knowledge and get the ball rolling with promotions and incentives you can use to stay in touch with new prospects.

GRAVITY

Content Marketing
Headless CMS
Core / Core+ Tech

UFO

Site Auditing:
Value Proposition
Competitor Analysis
GA Audit
User Surveys

JUPITER

Jupiter Framework:
Brand Protection
Advice Centre

Consideration (mofu)

In the consideration stage, SPACE provides clarity to shoppers, helping to narrow down their choices and build confidence you are the right store to buy from.

GRAVITY

Content Marketing
Headless CMS
Core / Core+ Tech

UFO

Site Auditing:
Shopper Confidence
General UX & Navigation
Category Interfaces
Product Interfaces

JUPITER

Jupiter Framework:
Brand Protection
Advice Centre
Dynamic Search Ads

Action (bofu)

SPACE ensures your products are seen when it matters most. Any barriers to checkout are addressed, feedback from active shoppers is gathered and A/B testing allows us to identify conversion wins we can pass back to your developers.

GRAVITY

Content Marketing
Headless CMS
Core / Core+ Tech

ECOM Tech Framework:

Category Optimisation & Creation
Internal Link Optimisation
Topical Clustering
Index Optimisation
Content Optimisation

UFO

Site Auditing:
Basket & Checkout

Shopper Monitoring:
Checkout Speed & Performance
Checkout Form & Progress Errors
Post Purchase Feedback
Bug Monitoring

Audit Experiments:
A/B Testing
Multi-Variate Testing

JUPITER

Jupiter Framework:
Brand Protection
Google Shopping
Dynamic Search Ads
EUROPA Price Monitoring

1 in 2 Ecommerce Searches are Informational!

One in two eCommerce searches are for information. Before users buy a product, they look for as much information on the product as possible. This is an opportunity for brands to get more traffic and more conversions. SearchMetrics

Increase Margins, Increase Profitability

Pricing monitoring initiatives can return 2%-7% increase in business margins and a 200-350% average growth in ROI over a 12-month period (Deloitte.)

Pricing Matters

According to an October 2019 survey of U.S. online users, 70 percent of respondents stated that competitive pricing was the most important factor that influenced them to shop with a particular online retailer. https://www.statista.com/statistics/800547/us-shoppers-important-factorsshopping-product-online/

SPACE Builds Revenue

SPACE client Jackson Woodturners generated over 1,000 new customer orders via the GRAVITY platform in 2021!

The Pareto Principal

In our experience typically <5% of store skus can dictate up to 50% of site revenue and are therefore vital battlegrounds to keep tabs on. EUROPA focuses efforts here.

Vufold Generate £0.5M in new business!

Leading bifold door manufacturer Vufold generated £0.5m additional revenue from their GRAVITY website content marketing efforts through 2021.